Last week, I wrote the first part of a reply post to Seth Godin about what is school for? I commented his list here. His post about education was really interesting and was designed to ignite discussion. You can find it here. Because his starter list contained 27 statements summarizing the purpose of school, I broke down my reply in 2 posts. In this one, I concluded with my take on his 17 last statements. I looked at his list with a marketer’s perspective with emphasis on university degrees.
11.Create leaders who help us compete on a world stage
School does not create leaders. School might in help leaders to demonstrate improved leadership skills but I strongly believe that leadership is something you have within you. It only grows better if sufficiently stimulated and given enough opportunities to be demonstrated. Strong leaders that do not have the chance to be surrounded with people willing to risk with them do not emerge.
12.Generate future scientists who will advance medicine and technology
That is one of the most important goal of schools and university. On that matter, I have nothing to add. Strong university programs equals better scientists and eventually better quality of life for each of us.
13.Learn for the sake of learning
As mentioned in the part 1 of this post here, I loved school and I love to learn. School is good for people who love to learn and the opposite is even truer… But I have a small problem with learning for the sake of learning. This would sound OK for you in your daya to day life or in your spare time but for a university? No. And that is part of the reason why, as a manager, I feel that students waste precious time at school learning stuff that is completely irrelevant for the future job they will occupy and miss important learning requirements. One example: how to create a marketing budget? This accounts for about 30 minutes teaching time in a 3 year marketing degree…
14. Help people become interesting and productive
Productive? Probably yes. All the methodologies learned at school to think in a more rational way pay off over time. Become interesting? It is not because you know more stuff that you suddenly become more interesting. Think about a Mr. « Ph.D Professor » at University. He knows a lot. Is he interesting? He could, but it is mostly because of his presentation skills, passion and inherent capacity to turn his class into an interactive exchange than solely because of the ton of knowledge he accumulated.
15. Defang the proletariat
From a societal point of view, I fully agree with this one. Education, including University degree make population smarter and richer and therefore defangs proletariat. This is good. No doubt about it.
16. Establish a floor below which a typical person is unlikely to fall
University helps you raise your standards and your quality of life. University degree pushes it a step further. However, saying that you are unlikely to fall below this floor is illusory.
17. Find and celebrate prodigies, geniuses and the gifted
That is why all the academic programs feature awards for the best performance and governor’s medal and so on. Our search for the next Einstein or Darwin is relentless.
18. Make sure kids learn to exercise, eat right and avoid common health problems
Ouch! This may be true in the US where Seth lives, I don’t know. But in Canada, over the past few years, this is quite the opposite. My daughter who goes at an elementary schools has 1 hour of physical education every 10 school days! Not enough to develop habits that will follow you for the rest of your life. To me, that part is more a parent’s responsibility but many of us do not invest enough time with the consequences we all know now.
19. Teach future citizens to obey authority
Isn’t asking too much from our education system? Expecting this from our schools and universities contributes to let parents play an even more laid-back role on that very important matter. This should undoubtedly come from parents and school should only play a complementary role on that aspect.
20. Teach future employees to do the same
Idem as #19.
21. Increase appreciation for art and culture
True for school but not so true for university. It depends on the program you picked up. In Business/ Administration programs, there is not so much room for arts and culture. Anyway, this is a matter of personal tastes. If you have interests in arts and culture, you will find a way to increase you level of appreciation though other medium.
22. Teach creativity and problem solving
True for problem solving, not so true for creativity. Problem solving methodologies could be learned at business schools and the more you practice, the better you become. To me creativity is a little bit like leadership. You gotta have a minimum level within you in order to build on something. Yes, school can help kids develop their creativity but this aspect becomes less and less important as you step up in our educational system, especially in business classes. The emphasis is more on the transfer of knowledge than onto the growth of your creative skill set. Moreover, academics tend to be allergic to creative problem solving. They prefer solutions that have been proof- tested than out of nowhere creative approaches.
23. Minimize public spelling mistakes
This is true. This is a typical example that the more efforts you put into something, the better you become at it. Most university degrees involve a great deal of papers to read and/or to write. Same for oral stuff. The more you practice, the more interesting you become (normally). In that sense, university is a great incubator for future writers and speakers. At least they’ll know if they have a future in that direction.
24. Increase emotional intelligence
I do not get this one. ;-). I have learned more in the past 6 years about emotional intelligence (from my kids and my wife) than with my 17 years spent at school and university.
25. Decrease crime by teaching civics and ethics
OK, civics and ethics are subjects that are discussed at school. This should complements what should be mainly transmitted by parents. However, saying that crime is decreased because civics and ethics are taught in school is far-fetched. Seth, is there a study done somewhere that confirms that assumption? To me, school and education might contribute to decrease crime indirectly but increasing our quality of life and helping to defang proletariat. (And this brings us back to point # 14)
26 Increase understanding of a life well lived
This a very personal and individual thing. Everyone has its own definition of a life well lived. I do not believe school of university should try to standardize that so that everyone has the same definition of what should be a life well lived. I think school is a facilitator to help us define what should be our very personal definition of a life well lived.
27. Make sure the sports teams have enough players
That one is really funny! There are many ways to interpret it. I will let you draw your own conclusion on this one…
Any thoughts? Express yourself below.