Debate « Blogue d'Etienne Chabot/ Etienne Chabot's Blog

Archive pour la catégorie ‘Debate’

Smaller=better

Publié : le avril 16, 2009 par EtienneChabot dans Advertising, Branding, Debate, En anglais, In English, New Marketing, Social networks, web 2.0
Mots-clefs :New Marketing, SMB, SME, Seth Godin, Old School marketing, Trust, Smaller is better, post-recession, Small and MEdium Sized Enterprises, Traditional Marketing, Peter Brugman, Harvard Business Review, HBR, The Right Size, Flexibility, Conversational Marketing, Blogs, Social media, Buy local, The Long Tail, Agility, Risk

Why I think that Smaller Organizations will be more successful in the post-recession economy

What is School for?- A Reply to Seth Godin (Part 2)

Publié : le février 23, 2009 par EtienneChabot dans Debate, Education, En anglais, In English, University, marketing
Mots-clefs :Seth Godin, Goals, Education, school, University, Leaders, Compete, Learn, Productive, Proletariat, Prodigies, Genius, Einstein, Obey authority, Art and culture, creativity, Problem solving, Public spelling, emotional intelligence, civics and ethics, Sports team

My take on the last 17 statements form Seth Godin about the very important question: « What is school for? »

What is school for?- A Reply to Seth Godin (Part 1)

Publié : le février 16, 2009 par EtienneChabot dans Debate, Education, En anglais, In English, University, marketing
Mots-clefs :Academic, Conformity, Education, Homogeneity, marketing, marketplace, school, Seth Godin, social fabric, University

My take on Seth Godin’s post on the purpose of school

Is an Ad at the Superbowl Still the Dream of Today’s Marketers?

Publié : le février 3, 2009 par EtienneChabot dans Advertising, Branding, Debate, En anglais, In English, New Marketing, marketing
Mots-clefs :Ad, Advertising Age, Bob Garfield, Brands, Bud, Budweiser, Coca Cola, Coke, Debate, Doritos, Frito Lay, Funny, godaddy, Mesurable marketing, Monster.com, National advertisers, NFL, Nielsen, Obsolete, PETA, R-Rated Ad, remarkability, ROI, Superbowl, TV Spot, waste of money, web 2.0, youtube

A debate on the viability of still using a Superbowl ad as a strategic marketing investment