Advertising « Blogue d'Etienne Chabot/ Etienne Chabot's Blog

Archive pour la catégorie ‘Advertising’

Marketers, Another Wake Up Call Video. Pay Attention.

Publié : le septembre 24, 2009 par EtienneChabot dans Advertising, Coup de coeur, En anglais, In English, New Marketing, Social networks, marketing
Mots-clefs :Internet, Media, Education, The Economist, xplane, did you know, media convergence, convergence, information, design information, graphics, visual thinking, visual communication, technology, facts, trivia, global, rickroll, shift happens, Wake Up Call, Patrick Patparazzi, Social Media Revolution

The Economist has done a great video entitled Did You Know 4.0. You work or are interested in marketing? You should see it!

Smaller=better

Publié : le avril 16, 2009 par EtienneChabot dans Advertising, Branding, Debate, En anglais, In English, New Marketing, Social networks, web 2.0
Mots-clefs :New Marketing, SMB, SME, Seth Godin, Old School marketing, Trust, Smaller is better, post-recession, Small and MEdium Sized Enterprises, Traditional Marketing, Peter Brugman, Harvard Business Review, HBR, The Right Size, Flexibility, Conversational Marketing, Blogs, Social media, Buy local, The Long Tail, Agility, Risk

Why I think that Smaller Organizations will be more successful in the post-recession economy

Welcome to Las Vegas/ Bienvenue à Las Vegas

Publié : le février 6, 2009 par EtienneChabot dans Advertising, Coup de gueule, En anglais, En français, Friday Light Post, In English, In French, Le billet léger du vendredi, Publicité, marketing
Mots-clefs :Air Canada, Big Boobs, Billboard, Gros Tetons, Gun Store, Las Vegas, Machine Gun, Malaise, Mixed feelings, Panneau publicitaire

An ad from the Gun Store at Las Vegas Airport/ Un pub pour le Gun Store a l’aeroport de Las Vegas

Marketing is re-inventing itself. Are you?

Publié : le février 3, 2009 par EtienneChabot dans Advertising, En anglais, In English, New Marketing, marketing
Mots-clefs :Evolution, marketing, Meatball Sundae, Old School marketing, ScholzundFriends, Seth Godin, youtube

See this amazing and short video on the evolution of marketing

Is an Ad at the Superbowl Still the Dream of Today’s Marketers?

Publié : le février 3, 2009 par EtienneChabot dans Advertising, Branding, Debate, En anglais, In English, New Marketing, marketing
Mots-clefs :Ad, Advertising Age, Bob Garfield, Brands, Bud, Budweiser, Coca Cola, Coke, Debate, Doritos, Frito Lay, Funny, godaddy, Mesurable marketing, Monster.com, National advertisers, NFL, Nielsen, Obsolete, PETA, R-Rated Ad, remarkability, ROI, Superbowl, TV Spot, waste of money, web 2.0, youtube

A debate on the viability of still using a Superbowl ad as a strategic marketing investment