Who’s this guy?!
I am a simple guy working in marketing and who wants to discuss marketing in SMEs.
I have a Master’s Degree (M.Sc) in Marketing from Sherbrooke (QC) University. I graduated in 1998. I did my thesis on the importance of the innovation in SMEs. You can find it in my My Box.net file on this blog (It is in French though. Feel free to download it). Since then, I have worked in numerous marketing positions in SMBs ranging from 30 to 2600 employees, including Venmar and MAAX. As a lecturer, I also taught several marketing courses at the M.B.A. level. You want to know more details about my professional background? Please visit my Linked In profile by clicking the button below.
Since July 2008, I have left the Montreal region to live in the wonderful Quebec City. I was director of marketing at South Shore Furniture which produces and sells assembled and Ready-to-Assemble furniture. During this period, my interest for digital marketing and web 2.0 strategies has grown rapidly in parallel with the creation of this blog. Since March 2011, I am Vice President Marketing for Preverco which specializes in top of the line hardwood flooring. It is a wonderful challenge for me in a different industry as I will be able to use the knowledge acquired in the past 14 years of practical marketing.
Although I decided to write primarily in French in 2010, my blog is bilingual and is in perfect harmony with the web spirit: an organized chaos. I may do some posts only in English and some only in French (or in both languages) depending on how I feel so, do not expect a perfectly mirrored English and French site.
I love simple and practical things. Bring me back on track if I do not walk the talk!
I am living in the Quebec City area. For any inquiries, post suggestion or question, please use my blog email: firstname.lastname@example.org