I guess that if you are working in marketing, you have been hearing a lot about social media and especially Twitter in the past few months. If you are more of a traditional marketer, you are probably wondering how to leverage social media for your business? Where do I start? What should I avoid? And so on. You know, all the questions that your boss is asking you before moving forward with these new trendy tools? Right?
Well, I have found some meat for you.
While I was working on my Social Media strategy, I had most of those questions answered about my Twitter business strategy watching this Slide Share presentation by Ian Green from Green Communications. Thanks to Ann who made me aware that Mr Green just decided to delete its nice presentation from slideshare.net without advising the ones who promoted it on their blog… 
Luckily, I have been able to find this one from hubspot which is even better.
BONUS: A nice gadget that anyone on Twitter can use: The Twitter Mosaic. Look at mine at the bottom right page of my blog. I take this opportunity to thank all my great followers! I had to remove the Twitter Mosaic from my blog because, s my number of followers kept on growing, it was taking up too much space on this page!
You do not follow me on Twitter? Do it here.
Wanna have a Twitter 101 introduction? See this post (in French).
Updated Dec 1st, 2009: Not sure that Twitter might be good for your business? Check out 15 Business Reasons to Use Twitter by Douglas Karr.
[...] outil puissant pour votre business mais ne savez pas par où commencer? Je vous invite à lire ce billet (en anglais) dans lequel vous trouverez une excellente présentation qui vous expliquera comment établir une [...]
[...] a Web 2.0 start-up she made her first YouTube video in March 2007 nearly two years after YouTube How to use Twitter for Business? – etiennechabot.wordpress.com 04/20/2009 I guess that if you are working in marketing, you have [...]
[...] http://etiennechabot.wordpress.com/2009/04/20/how-to-use-twitter-for-business/trackback/ var addthis_pub = »; var addthis_language = ‘fr’;var addthis_options = ‘email, favorites, digg, delicious, myspace, google, facebook, reddit, live, more’; [...]
Hi! I would have like to see this video but it doesn’t seem to be online anymore. Can you help? Thanks!
Ann,
Thanks for your heads up. I did not know the link was broken to Mr Green’s presentation. However, I have found this one from Rick Burnes, which is even better.
Happy reading!
[...] This post was mentioned on Twitter by Etienne Chabot, Dorianne Deshaies. Dorianne Deshaies said: Twitter c'est du pain brun ! RT @etiennechabot An updated version of an old post: "How to use Twitter for Business?" http://bit.ly/8kcTGZ [...]
Thanks!
No problem It is great to have New Zealanders here.
Well, I’m actually Swiss, but living in NZ
. Je peux donc aussi profiter de tes posts en français.